As the first car manufacturer to use Augmented Reality to launch its latest product online, Lamborghini will be launching the Huracan EVO RWD Spyder on www.lamborghini.com tomorrow, 7 May at 07 AM. Lamborghini is using augmented reality to launch the car in an all-new way during this time of global emergency and social distancing. Using Apple’s AR Quick Look, the company is bringing its latest V10 super sports car directly to customers and fans worldwide
it can be viewed by anyone with an iPhone or iPad with iOS 11 and an A9 processor or later. This includes iPhone 6 and later, including iPhone SE, iPad Pro, iPad (5th generation or later), iPad mini (5th generation or later), iPad Air (3rd generation), and iPod touch (7th generation).
Stefano Domenicali, Chairman and CEO of Automobili Lamborghini, commented: “At a time of major business challenges, Lamborghini is innovating once again and exploring new methods of communication. New technologies have accelerated rapidly during this time of global emergency, and Lamborghini is pioneering exciting new possibilities. Starting tomorrow, Lamborghini can be in everyone’s home thanks to Apple’s AR technology, which is available on hundreds of millions of AR-enabled devices around the world.”
Enjoy the new experience with Lamborghini on Lamborghini’s official website.
Car Fasci-Nation | Lamborghini 